Your CRM was set up for a process you no longer follow.
We rebuild the pipeline around how your team really works today.
Business Systems
A CRM built around how your team actually sells
We design a CRM around your sales process, connect it to the channels your customers use, and migrate your data without losing history.
- Custom CRM
- Pipeline
- Customer portals
- WhatsApp and email
- Migration
Problems we solve
The problems behind the search.
Customer conversations happen in WhatsApp and email, not the CRM.
Integrations bring those conversations into the customer record.
Moving off a spreadsheet or an old system feels too risky.
A planned migration keeps history, owners and open deals intact.
What we build
What we build.
Custom CRM
A CRM built for your sales and service process, not a generic template.
Customization and integration
Fields, stages and connections to the tools you already run.
Pipeline
Stages, owners and follow-ups that match how deals move.
Customer portals
Secure customer access to orders, documents and status.
WhatsApp and email integration
Customer messages linked to the right record automatically.
Migration
Data moved from your current system with checks at every step.
Outcomes
What changes when it works.
Sell more
Every lead has an owner and a next step, so fewer deals slip away.
Run smarter
Customer history in one place, so no one repeats questions.
Decide faster
Pipeline and activity data your leaders can trust.
Use cases
Where businesses start.
Lead management
Capture, assign and follow up on every enquiry.
Customer portals
Let customers check order status and documents without calling.
Renewals and service
Track contracts and service requests against each account.
Field and partner visibility
Give partners the customer information they need, and nothing more.
In depth
Custom CRM or off-the-shelf?
Off-the-shelf CRMs are a good fit for common processes. A custom CRM is a better fit when your process is part of your advantage.
| Aspect | Custom CRM | Off-the-shelf |
|---|---|---|
| Fit to your process | Built around your stages and rules | Adapted to the vendor's model |
| Integrations | Connected to the tools you use | Depends on available connectors |
| Changes over time | Changed as your business changes | Limited to vendor roadmap |
| Cost profile | Scoped to your requirements | Per-user subscription |
How we deliver
A clear path from first conversation to growth.
Four stages. Each ends with something you can review before the next one starts.
- STAGE 01/04
Discover
We learn how the business works today, where value is lost and what success looks like.
Deliverables
- Sales process map
- Current data and systems review
- Migration risks identified
- STAGE 02/04
Design
We design flows, architecture and scope before anything is built.
Deliverables
- Pipeline and data model
- Screens and roles
- Integration plan
- STAGE 03/04
Build
We build in tested increments and review each one with you.
Deliverables
- CRM in tested increments
- Integrations
- Migration with reconciliation checks
- STAGE 04/04
Launch & Grow
We deploy, hand over and improve based on real use.
Deliverables
- Team training
- Cut-over and support
- Improvement roadmap
Why Anantorix
Why work with us on this.
Anantorix builds intelligent digital systems for modern businesses.
Your process, not ours
We configure the CRM around how your team sells, not the reverse.
Conversations in context
Messages and emails attached to the customer, not lost in inboxes.
Migration without loss
Checks at every step so history and open deals come across intact.
Related capabilities
Often combined with this service.
FAQ
Questions about Custom CRM Development.
How much does it cost?
We scope each project based on requirements. If you have a budget range, you can share it during the project enquiry.
How long does it take?
Timelines depend on scope. A discovery phase gives you a realistic plan before the build starts.
Can you work with our existing systems?
We review what you already use first, then plan how the new work connects to it.
Do we own the source code?
Ownership of the code and deliverables is set out in writing before work begins, so you know exactly what you own at handover.
Do you provide support after launch?
Ongoing support is available as an engagement model. Support scope is agreed per project.
Can you work with businesses outside India?
Anantorix is currently focused on businesses across India. Tell us where your business is based in your brief and we will confirm whether we can work with you.
Tell us what your business needs.
Start with a short brief. We will tell you what is possible and how we would approach it.